CEO, Saban Music Group
Gustavo Lopez serves as CEO of Saban Music Group, LLC. With his expansive knowledge as a leader in the music industry, and his 25 years of experience, he builds bridges where artists and business partners can efficiently reach their target audiences. With connection access, distribution, digital, branding, publishing and live event curation under one roof - and with the most experienced team in the business.
Previously, Gustavo was CEO and founder of Talento Uno Music, the first U.S-based full stack entertainment company for Latin music, as well as Executive Vice President and General Manager of Universal Music Latin Entertainment (UMLE), the world’s number one Latin music company. Gustavo also served as President and Founder of Machete Music, the nation’s leading urban Latin music company thanks to such chart-topping, multi-platinum selling artists such as Daddy Yankee, Don Omar, Wisin & Yandel, Luny Tunes and Hector "El Father," among others.
In 2012, Gustavo was selected by Billboard as one of the nation’s top brand players in Billboards Power Players List. Gustavo has also been actively involved in the development of Latin music and its artists, speaking at various conferences including, ANA Conferences, Billboard Latin Conferences and the Digital Hollywood Conference – just to name a few.
Born in Rio Piedras, Puerto Rico, he moved to Los Angeles at age 11. Gustavo began his music business career working at Latin retail outlets at the early age of 15.
Gustavo earned a Bachelor’s Degree in Business Administration and Marketing from California State University Northridge.
Todd von Mende
Chief Financial Officer, Saban Music Group
Todd von Mende is Chief Financial Officer of Saban Music Group. In this role, Mr. von Mende has the primary responsibility of leading the group’s financial strategy and operations while serving as the key finance liaison between Saban Music Group and Saban Capital Group.
Mr. von Mende has an extensive background in music, media, entertainment and technology. Mostly recently, he served as CFO of ACTV8me, a Beverly Hills-based mobile advertising technology company. Prior to this, Mr. von Mende held a number of senior level positions including CFO/Head of Global Finance for Television and Home Entertainment at DreamWorks Animation, CFO of Capitol Music Group and CFO of Universal Music Group Distribution at
Universal Music Group. Mr. von Mende began his career at The Walt Disney Company.
Mr. von Mende holds an MBA from Leeds School of Business at the University of Colorado and a Bachelor of Science in Business Administration from San Diego State University. Mr. von Mende lives Studio City with his wife and three children.
Senior Vice President, Marketing and Commercial Affairs
Senior Vice President of A&R, Saban Music Group
José Otero is Senior Vice President of A&R at Saban Music Group. Born in San Diego, California, José started his career in radio in 1998 in Tijuana, México as an on-air personality, music specialist and creative advisor. José is a dynamic and passionate industry veteran with over 20 years of experience and a strong background in radio programming, music strategies, talent development, market research, and artist relations. Prior to joining Saban Music Group José served as a Hispanic National Brand Manager and Program Director at iHeartmedia and for almost a decade built the foundation of his knowledge and expertise through a variety of leadership roles directly related to the company’s music, content, and branding initiatives in multiple markets including Chicago, Fresno and Miami.
VP Commercial Affairs, Saban Music Group
Eddy Laca serves as VP Commercial Affairs for Saban Music Group. In this role, Eddy develops and maintains relationships with monetization partners including Spotify, YouTube and Apple, as well as builds existing and new income streams in relation to recorded content.
Most recently, Eddy was Head of Commercial Affairs at Talento Uno Music.
Prior to that, he held a number of roles at Universal Music Group including VP of Sales and Director of Commercial Partnerships
Head of Live, Publishing and Management, Saban Music Group
Eddie Orjuela serves as Head of Live, Publishing and Management for Saban Music Group.
In this role, Orjuela oversees the Live entertainment area (shows & talent bookings), SMG's Publishing company Saban Music Publishing, LLC and Management efforts.
Prior to joining Saban Music Group, Orjuela was EVP and co-founder of Talento Uno Music and is the National Latin Talent Buyer for Nederlander Concerts where he has promoted top Latin artists such as Pepe Aguilar, Franco De Vita, Gloria Trevi, Los Angeles Azules, Don Omar, Alejandra Guzman, Caifanes, and Lila Downs, among others.
In 2008 Orjuela formed an alliance with Universal Music Latin Entertainment (UMLE) that created a live entertainment platform for UMLE in which Orjuela provided services with live events, artists services, & special bookings. Orjuela also worked with GTS, UMLE’s management division, in booking US tours for their artists such as Luis Fonsi, Gloria Trevi, David Bisbal, and Fanny Lu.
In 2005 Orjuela was appointed West Coast Latin A&R Creative for BMG Publishing which transitioned into Universal Music Publishing Group in 2008.
After two years at Clear Channel Ent/CFA as West Coast Manager, Orjuela formed Orjuela Entertainment in 2003, a Latin Music Entertainment company offering services in live shows, talent booking, management, and publishing.
In 1995 Orjuela began his music business career working at his family’s entertainment company which produced Latin shows in the US and Colombia.
Orjuela studied Marketing at California State University Fullerton.
Head of Business & Legal Affairs
Director, Branded Entertainment, Saban Music Group
Product Manager, Artist Development, Saban Music Group
A&R Manager, Saban Music Group
Finance Administrator, Saban Music Group
Content and Graphic Designer, Saban Music Group
Executive Assistant, Saban Music Group
Finance / A&R Coordinator